Search for the lepton-flavor-violating decay $B^{0}\to K^{\ast 0} \mu^{\pm} e^{\mp}$
Belle Collaboration: S. Sandilya, K. Trabelsi, A. J. Schwartz, I., Adachi, H. Aihara, S. Al Said, D. M. Asner, H. Atmacan, V. Aulchenko, T., Aushev, R. Ayad, V. Babu, I. Badhrees, S. Bahinipati, A. M. Bakich, V., Bansal, P. Behera, C. Bele\~no, V. Bhardwaj, B. Bhuyan, T. Bilka

TL;DR
This study searched for rare lepton-flavor-violating decays of B0 mesons into K*0, mu, and e, using a large data sample, but found no signals and set the most stringent upper limits to date.
Contribution
First search for lepton-flavor-violating B0 decays into K*0, mu, and e with the largest data sample to date, establishing new upper limits.
Findings
No signals observed for the decay modes.
Set upper limits on branching fractions at 1.2 and 1.6 times 10^{-7}.
Most stringent limits on these decays to date.
Abstract
We have searched for the lepton-flavor-violating decay using a data sample of 711 that contains pairs. The data were collected near the resonance with the Belle detector at the KEKB asymmetric-energy collider. No signals were observed, and we set 90% confidence level upper limits on the branching fractions of , , and, for both decays combined, . These are the most stringent limits on these decays to date.
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