Scraping SERPs for Archival Seeds: It Matters When You Start

TL;DR

This study investigates how quickly news stories disappear from Google search results and the challenges in retrieving the same URIs over time, emphasizing the importance of early and continuous collection for event-based archiving.

Contribution

It provides empirical data on the rate of news story replacement on Google SERPs and the probability of rediscovering URIs over time, highlighting the urgency in collection efforts.

Findings

Stories are replaced rapidly on Google SERPs, with weekly replacement rates up to 0.79.

The probability of rediscovering the same URI drops sharply after one week, down to 0.01-0.11.

Early and persistent collection is crucial for capturing the full evolution of news events.

Abstract

Event-based collections are often started with a web search, but the search results you find on Day 1 may not be the same as those you find on Day 7. In this paper, we consider collections that originate from extracting URIs (Uniform Resource Identifiers) from Search Engine Result Pages (SERPs). Specifically, we seek to provide insight about the retrievability of URIs of news stories found on Google, and to answer two main questions: first, can one "refind" the same URI of a news story (for the same query) from Google after a given time? Second, what is the probability of finding a story on Google over a given period of time? To answer these questions, we issued seven queries to Google every day for over seven months (2017-05-25 to 2018-01-12) and collected links from the first five SERPs to generate seven collections for each query. The queries represent public interest stories: "healthcare bill," "manchester bombing," "london terrorism," "trump russia," "travel ban," "hurricane harvey," and "hurricane irma." We tracked each URI in all collections over time to estimate the discoverability of URIs from the first five SERPs. Our results showed that the daily average rate at which stories were replaced on the default Google SERP ranged from 0.21 -0.54, and a weekly rate of 0.39 - 0.79, suggesting the fast replacement of older stories by newer stories. The probability of finding the same URI of a news story after one day from the initial appearance on the SERP ranged from 0.34 - 0.44. After a week, the probability of finding the same news stories diminishes rapidly to 0.01 - 0.11. Our findings suggest that due to the difficulty in retrieving the URIs of news stories from Google, collection building that originates from search engines should begin as soon as possible in order to capture the first stages of events, and should persist in order to capture the evolution of the events...