Tipping Points for Norm Change in Human Cultures
Soham De, Dana S. Nau, Xinyue Pan, Michele J. Gelfand

TL;DR
This paper presents an evolutionary game-theoretic model to understand how social norms develop, change, and reach tipping points in human cultures, highlighting the role of conformity tendencies in norm dynamics.
Contribution
It introduces a novel model linking conformity tendencies to the speed and conditions of norm change, identifying critical tipping points in cultural evolution.
Findings
Identifies conditions for rapid norm change at tipping points
Shows how conformity influences the speed of norm evolution
Provides a framework for predicting cultural norm shifts
Abstract
Humans interact with each other on a daily basis by developing and maintaining various social norms and it is critical to form a deeper understanding of how such norms develop, how they change, and how fast they change. In this work, we develop an evolutionary game-theoretic model based on research in cultural psychology that shows that humans in various cultures differ in their tendencies to conform with those around them. Using this model, we analyze the evolutionary relationships between the tendency to conform and how quickly a population reacts when conditions make a change in norm desirable. Our analysis identifies conditions when a tipping point is reached in a population, causing norms to change rapidly.
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