The American Space Exploration Narrative from the Cold War through the Obama Administration
Dora Holland, Jack O. Burns

TL;DR
This paper analyzes the evolution of U.S. space exploration narratives over 50 years, highlighting shifts from Cold War competition to a complex, globalized landscape emphasizing collaboration and new paradigms.
Contribution
It provides a historical and content analysis of U.S. space exploration discourse, identifying key themes and policy gaps over multiple presidential administrations.
Findings
Shift from bipolar to multi-player space exploration landscape
Disconnect between policy goals and implementation
Mixed messages about leadership and collaboration
Abstract
We document how the narrative and the policies of space exploration in the U.S. have changed over the past 50 years. We first examine the history of the U.S. space exploration program and also assess three current conditions of space exploration including: (1) the increasing role of the private sector, (2) the influence of global politics, and (3) the focus on a human mission to Mars. We identify five rhetorical themes: competition, prestige, collaboration, leadership, and a new paradigm. These themes are then used to analyze the content of forty documents from eight presidential administrations. The historical narrative and content analysis together suggest that space exploration has developed from a discourse about a bipolar world composed of the U.S. and U.S.S.R. into a complicated field that encompass many new players. We make three observations: (1) there is a disconnect between…
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