Seeing the forest for the trees? An investigation of network knowledge

TL;DR

This study empirically shows that individuals in villages have limited and localized knowledge of their social networks, challenging the common assumption of full network awareness in economic models.

Contribution

It provides the first large-scale empirical evidence on the extent of network knowledge and explores the significant implications of incomplete knowledge for economic modeling.

Findings

46% of respondents cannot guess link status

Correct identification rate is only 37%

Network knowledge declines with social distance

Abstract

This paper assesses the empirical content of one of the most prevalent assumptions in the economics of networks literature, namely the assumption that decision makers have full knowledge about the networks they interact on. Using network data from 75 villages, we ask 4,554 individuals to assess whether five randomly chosen pairs of households in their village are linked through financial, social, and informational relationships. We find that network knowledge is low and highly localized, declining steeply with the pair's network distance to the respondent. 46% of respondents are not even able to offer a guess about the status of a potential link between a given pair of individuals. Even when willing to offer a guess, respondents can only correctly identify the links 37% of the time. We also find that a one-step increase in the social distance to the pair corresponds to a 10pp increase in the probability of misidentifying the link. We then investigate the theoretical implications of this assumption by showing that the predictions of various models change substantially if agents behave under the more realistic assumption of incomplete knowledge about the network. Taken together, our results suggest that the assumption of full network knowledge (i) may serve as a poor approximation to the real world and (ii) is not innocuous: allowing for incomplete network knowledge may have first-order implications for a range of qualitative and quantitative results in various contexts.