Selling to a No-Regret Buyer

TL;DR

This paper studies repeated auctions with a buyer using no-regret learning algorithms, revealing how different buyer strategies influence the seller's optimal auction design and achievable revenue.

Contribution

It characterizes optimal seller strategies under buyer no-regret learning, including scenarios with mean-based algorithms and natural auction formats, and provides revenue bounds.

Findings

Buyer using EXP3 can extract near-welfare revenue.

Optimal seller strategy with certain algorithms is to post Myerson reserve.

Revenue can be unboundedly better or worse than truthful auction.

Abstract

We consider the problem of a single seller repeatedly selling a single item to a single buyer (specifically, the buyer has a value drawn fresh from known distribution $D$ in every round). Prior work assumes that the buyer is fully rational and will perfectly reason about how their bids today affect the seller's decisions tomorrow. In this work we initiate a different direction: the buyer simply runs a no-regret learning algorithm over possible bids. We provide a fairly complete characterization of optimal auctions for the seller in this domain. Specifically: - If the buyer bids according to EXP3 (or any "mean-based" learning algorithm), then the seller can extract expected revenue arbitrarily close to the expected welfare. This auction is independent of the buyer's valuation $D$, but somewhat unnatural as it is sometimes in the buyer's interest to overbid. - There exists a learning algorithm $\mathcal{A}$ such that if the buyer bids according to $\mathcal{A}$ then the optimal strategy for the seller is simply to post the Myerson reserve for $D$ every round. - If the buyer bids according to EXP3 (or any "mean-based" learning algorithm), but the seller is restricted to "natural" auction formats where overbidding is dominated (e.g. Generalized First-Price or Generalized Second-Price), then the optimal strategy for the seller is a pay-your-bid format with decreasing reserves over time. Moreover, the seller's optimal achievable revenue is characterized by a linear program, and can be unboundedly better than the best truthful auction yet simultaneously unboundedly worse than the expected welfare.