"Let me convince you to buy my product ... ": A Case Study of an Automated Persuasive System for Fashion Products

TL;DR

This paper introduces PersuAIDE!, an automated system that uses linguistic creativity to generate persuasive sentences for fashion products, enhancing memorability and sentiment to influence consumer beliefs.

Contribution

The paper presents a novel automated system that creatively transforms sentences to improve persuasion in marketing, combining linguistic techniques with empirical validation.

Findings

PersuAIDE! effectively generates persuasive sentences with improved memorability.

The system's outputs were qualitatively verified to enhance sentiment and persuasion.

Empirical discussion shows the approach's potential in marketing applications.

Abstract

Persuasivenes is a creative art aimed at making people believe in certain set of beliefs. Many a times, such creativity is about adapting richness of one domain into another to strike a chord with the target audience. In this research, we present PersuAIDE! - A persuasive system based on linguistic creativity to transform given sentence to generate various forms of persuading sentences. These various forms cover multiple focus of persuasion such as memorability and sentiment. For a given simple product line, the algorithm is composed of several steps including: (i) select an appropriate well-known expression for the target domain to add memorability, (ii) identify keywords and entities in the given sentence and expression and transform it to produce creative persuading sentence, and (iii) adding positive or negative sentiment for further persuasion. The persuasive conversion were manually verified using qualitative results and the effectiveness of the proposed approach is empirically discussed.