Fault in your stars: An Analysis of Android App Reviews

TL;DR

This paper investigates the mismatch between user reviews and star ratings in Android apps, revealing a 20% inconsistency rate and proposing machine learning models, especially deep learning, to automatically detect rating-review mismatches with high accuracy.

Contribution

The study provides the first large-scale analysis of review-rating inconsistencies and introduces deep learning models that outperform traditional methods in detecting mismatched reviews.

Findings

20% of reviews had inconsistent ratings

Deep learning model achieved 92% accuracy

Traditional machine learning models were less effective

Abstract

Mobile app distribution platforms such as Google Play Store allow users to share their feedback about downloaded apps in the form of a review comment and a corresponding star rating. Typically, the star rating ranges from one to five stars, with one star denoting a high sense of dissatisfaction with the app and five stars denoting a high sense of satisfaction. Unfortunately, due to a variety of reasons, often the star rating provided by a user is inconsistent with the opinion expressed in the review. For example, consider the following review for the Facebook App on Android; "Awesome App". One would reasonably expect the rating for this review to be five stars, but the actual rating is one star! Such inconsistent ratings can lead to a deflated (or inflated) overall average rating of an app which can affect user downloads, as typically users look at the average star ratings while making a decision on downloading an app. Also, the app developers receive a biased feedback about the application that does not represent ground reality. This is especially significant for small apps with a few thousand downloads as even a small number of mismatched reviews can bring down the average rating drastically. In this paper, we conducted a study on this review-rating mismatch problem. We manually examined 8600 reviews from 10 popular Android apps and found that 20% of the ratings in our dataset were inconsistent with the review. Further, we developed three systems; two of which were based on traditional machine learning and one on deep learning to automatically identify reviews whose rating did not match with the opinion expressed in the review. Our deep learning system performed the best and had an accuracy of 92% in identifying the correct star rating to be associated with a given review.