New Market Creation via Innovation: A Study on Tata Nano

TL;DR

This paper examines how innovation can create new markets targeting low-income groups, highlighting strategies for sustainability and discussing implications and future research directions.

Contribution

It introduces novel strategies for sustaining innovations aimed at creating new markets among low-income populations.

Findings

Innovations can effectively open new markets for low-income groups.

Sustainable strategies are crucial for long-term market creation.

Implications suggest pathways for future research in inclusive innovation.

Abstract

This research paper focuses on how innovations support new market creation emerging from latent opportunities for low-income group. It also emphasizes on novel strategies that can be implemented for sustaining. The paper concludes with a discussion on the implications of the study and directions to stimulate future research on the subject.