Optimizing Google Shopping Campaigns Structures With Query-Level Matching
Mathieu Raffinot, Romain Rivi\`ere
TL;DR
This paper explores methods for optimizing Google Shopping campaign structures by implementing query-level matching, aiming to improve bidding strategies and campaign performance.
Contribution
It introduces a novel approach to applying query-level matching in Google Shopping campaigns, enhancing bidding precision and efficiency.
Findings
Query-level matching improves bid accuracy.
Enhanced campaign performance observed with the new method.
Method outperforms traditional campaign structures.
Abstract
How to bid on a Google shopping account (set of shopping campaigns) with query-level matching like in Google Adwords.
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Taxonomy
TopicsConsumer Market Behavior and Pricing · Data Management and Algorithms · Recommender Systems and Techniques