Evidence from web-based dietary search patterns to the role of B12 deficiency in chronic pain
Eitan Giat, Elad Yom-Tov

TL;DR
This study uses web search data from 8.5 million Americans to explore the relationship between vitamin B12 intake and neurological symptoms, suggesting low B12 may be linked to broader neurological issues.
Contribution
It introduces a novel approach of analyzing internet search patterns to investigate dietary influences on neurological health at a large population scale.
Findings
Search patterns for B12 deficiency correlate with neurological disorder queries.
People aware of B12 deficiency tend to search for B12-rich foods and supplements.
Food search data can predict queries related to neuropathic pain.
Abstract
Profound vitamin B12 deficiency is a known cause of disease, but the role of low or intermediate levels of B12 in the development of neuropathy and other neuropsychiatric symptoms as well as the relationship of eating meat and B12 levels is unclear. Here we use food-related internet search patterns from a sample of 8.5 million US-based people as a proxy to B12 intake and correlate these searches with internet searches related to possible effects of B12 deficiency. Food-related search patterns are highly correlated with known consumption and food-related searches (Spearman 0.69). Awareness of B12 deficiency was associated with a higher consumption of B12-rich foods and with queries for B12 supplements. Searches for terms related to neurological disorders were correlated with searches for B12-poor foods, in contrast with control terms. Popular medicines, those having fewer indications,…
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