Proceedings of the 2017 AdKDD & TargetAd Workshop
Abraham Bagherjeiran, Nemanja Djuric, Mihajlo Grbovic, Kuang-Chih Lee,, Kun Liu, Vladan Radosavljevic, Suju Rajan
TL;DR
This paper compiles proceedings from the 2017 AdKDD and TargetAd Workshop, focusing on advertising and targeted data mining techniques discussed during the event.
Contribution
It provides a comprehensive collection of research papers and discussions from the workshop, highlighting recent advances in targeted advertising and data mining.
Findings
Summarizes key research trends in targeted advertising.
Highlights innovative data mining methods for ad targeting.
Showcases collaborative research efforts in the field.
Abstract
Proceedings of the 2017 AdKDD and TargetAd Workshop held in conjunction with the 23rd ACM SIGKDD Conference on Knowledge Discovery and Data Mining Halifax, Nova Scotia, Canada.
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Taxonomy
TopicsData Mining Algorithms and Applications