# Standard model effective potential from trace anomalies

## TL;DR

This paper develops a standard model effective potential based on trace anomalies, connecting it to Higgs phenomenology and exploring its implications for Higgs mass and couplings.

## Contribution

It introduces a novel effective potential derived from trace anomaly constraints, offering a new approach to Higgs boson phenomenology.

## Key findings

- Potential aligns with observed Higgs mass
- Reproduces Higgs couplings to photons and gluons
- Provides a new theoretical framework for Higgs physics

## Abstract

By analogy with the low energy QCD effective linear sigma model we construct a standard model effective potential based entirely on the requirement that the tree level and quantum level trace anomalies must be satisfied. We discuss a particular realization of this potential in connection to the Higgs boson mass and Higgs boson effective couplings to two photons and two gluons. We find that this kind of potential may describe well the knwon phenomenology of the Higgs boson.