# Matching Media Contents with User Profiles by means of the Dempster-Shafer Theory

## TL;DR

This paper proposes a model based on Dempster-Shafer Theory of Evidence to match media content with user profiles, aiming to improve personalized content delivery in the media industry.

## Contribution

It introduces a novel reference model utilizing Dempster-Shafer Theory for matching media content with user profiles, with potential applications in personalized media services.

## Key findings

- Demonstrated the model with a toy example
- Outlined potential applications in media personalization
- Highlighted properties of the proposed model

## Abstract

The media industry is increasingly personalizing the offering of contents in attempt to better target the audience. This requires to analyze the relationships that goes established between users and content they enjoy, looking at one side to the content characteristics and on the other to the user profile, in order to find the best match between the two. In this paper we suggest to build that relationship using the Dempster-Shafer's Theory of Evidence, proposing a reference model and illustrating its properties by means of a toy example. Finally we suggest possible applications of the model for tasks that are common in the modern media industry.