Do we really need to catch them all? A new User-guided Social Media Crawling method

TL;DR

This paper introduces a user-guided social media crawling method that efficiently collects a large portion of interactions by sampling a small subset of posts, reducing time and resources needed for comprehensive data collection.

Contribution

The novel USMC method leverages crowd wisdom to prioritize content collection, achieving high coverage with significantly less crawling effort.

Findings

Covers approximately 75% of interactions with only 20% of posts

Reduces crawling time by 53%

Maintains similar network structure with less data

Abstract

With the growing use of popular social media services like Facebook and Twitter it is challenging to collect all content from the networks without access to the core infrastructure or paying for it. Thus, if all content cannot be collected one must consider which data are of most importance. In this work we present a novel User-guided Social Media Crawling method (USMC) that is able to collect data from social media, utilizing the wisdom of the crowd to decide the order in which user generated content should be collected to cover as many user interactions as possible. USMC is validated by crawling 160 public Facebook pages, containing content from 368 million users including 1.3 billion interactions, and it is compared with two other crawling methods. The results show that it is possible to cover approximately 75% of the interactions on a Facebook page by sampling just 20% of its posts, and at the same time reduce the crawling time by 53%. In addition, the social network constructed from the 20% sample contains more than 75% of the users and edges compared to the social network created from all posts, and it has similar degree distribution.