Critical success factors for m-commerce in Saudi Arabia's private sector -- a multiple case study analysis

TL;DR

This study investigates the critical success factors influencing mobile commerce adoption in Saudi Arabia's private sector through case studies of five major companies, aiming to guide effective implementation strategies.

Contribution

It identifies key success factors for m-commerce in Saudi Arabia's private sector using a multiple case study approach, providing insights specific to the local business environment.

Findings

Identified key success factors for m-commerce in Saudi Arabia.

Provided insights into the challenges and opportunities in local private sector.

Highlighted the importance of tailored strategies for successful m-commerce implementation.

Abstract

Many developing country firms are investing huge money in the sector of mobile commerce m commerce Simplifying and understanding the factors which can impact on m commerce success enables the organisations managers to focus their efforts on the key areas of their m commerce businesses thereby contributing to the successful implementation of m commerce This study provides a clear understanding of m commerce in the private sector in the Kingdom of Saudi Arabia and identifies the critical success factors of implementing m commerce within the local business environment A case study approach will be used for five Saudi companies which use mcommerce represented by Alrajhi Bank Souqcom Saudi Electricity Company Saudi telecom company STC and Saudi Airlines This study represents a research in progress and interviews based on the literature to identify the key success factors for these companies in particular and in Saudi Arabia s private sector in general