Personalized Emphasis Framing for Persuasive Message Generation

TL;DR

This paper introduces a personalized emphasis framing framework that tailors persuasive messages based on individual psychological traits, improving message appeal through automated content selection.

Contribution

It presents a novel approach to model content selection for personalized persuasion using domain-independent personal traits.

Findings

Effective personalization based on personality and values.

Automated content selection enhances message persuasiveness.

Framework adaptable to various domains.

Abstract

In this paper, we present a study on personalized emphasis framing which can be used to tailor the content of a message to enhance its appeal to different individuals. With this framework, we directly model content selection decisions based on a set of psychologically-motivated domain-independent personal traits including personality (e.g., extraversion and conscientiousness) and basic human values (e.g., self-transcendence and hedonism). We also demonstrate how the analysis results can be used in automated personalized content selection for persuasive message generation.