Online shopping key features analysis in Mures county

TL;DR

This study analyzes online shopping behaviors and perceptions in Mures county through a survey, revealing trends and attitudes that influence consumer trust and online retail dynamics in the region.

Contribution

It provides new insights into online buyer profiles and key factors affecting online shopping in Mures county based on empirical survey data.

Findings

Growing trust in online stores despite initial skepticism

Key online shopping preferences identified among local consumers

Statistical analysis highlights significant behavioral trends

Abstract

The aim of this paper is to get an overview of the online buyer profile, and also some key aspects in the way the online shopping is conducted. In this project we conducted a quantitative research, consisting of a questionnaire based survey. For data processing and interpretation we used SPSS statistical software and Excel. For data analysis, we used the descriptive statistics indicators, and a series of bi-varied analysis for testing some statistical assumptions. Viewed at first with skepticism by the Internet users in Romania, because of the many news about how dangerous the credit card payments are, the online stores have gained much ground and trust in the recent years. Since the study was conducted mainly in the online environment, we can not talk about the representativeness of the sample, only about a trend observed in the studied population. The study helps us understand the population reactions and attitudes regarding the online shopping. The study revealed some important issues regarding the online shopping in Mures county, issues that are described in detail in the content of this paper.