Monitoramento de redes sociais analise de ferramenta com foco no retorno estrategico empresarial (Monitoring social networks analysis tool focused on strategic business return)

TL;DR

This paper analyzes the SCUP social network monitoring tool, focusing on its features and potential to enhance strategic business decision-making amidst the vast and unstructured social media data landscape.

Contribution

It provides a detailed analysis of the SCUP tool and explores its application in business management and strategic decision-making.

Findings

SCUP offers comprehensive features for social media monitoring.

The tool aids in strategic decision-making for businesses.

It effectively manages large volumes of unstructured social data.

Abstract

With the recent emergence and the explosion of users in social networks, Internet users have come to know more about other people or companies through information obtained from online groups or communities and therefore meet new opportunities. An avalanche of diverse and unstructured information is created every minute, for billions of devices connected to the Internet all the time. Analyze, process, understand and evaluate these data, it is a challenging task, given the volume, velocity and variety of information from these social networks. However, a better understanding of the process of monitoring networks and the use of tools of this kind are essential for people, companies and the academic world. The application of monitoring systems, information management and the possibility of bringing brands to people, are some positives that this research will provide better knowledge of the problems. In this research will be analyzed monitoring tool of social networks SCUP, its details, its features and the tool related to business management. In conclusion, we present all the peculiarities of the software and the possibilities applicable in the corporate environment, as aid to decision making.