Visualizing the invisible the relentless pursuit of MTech Imaging

TL;DR

This case study details MTech Imaging's journey in developing the disruptive AXION digital platform to innovate in thermal imaging, highlighting strategic challenges and industry impact.

Contribution

It provides an in-depth account of developing a disruptive digital innovation within a thermal imaging SME, illustrating strategic and market challenges faced.

Findings

Insights into digital innovation development process

Challenges in market adoption of new technology

Strategies for industry disruption

Abstract

This teaching case describes the challenges faced by MTech Imaging, a Singapore small and medium enterprise (SME) that specializes in providing thermal imaging solutions. In recent years, the company has relentlessly strived to become a digital innovative solution provider. This push has led to the development of a disruptive digital innovation called the AXION platform. Students are provided with vivid accounts of the journey undertaken by MTech to develop the AXION platform, the industry it competes in, and the challenges it faces in attempting to disrupt its industry through the introduction of the AXION platform. The case seeks to achieve three learning objectives: (1) allow students to learn from MTechs experiences in developing disruptive digital innovation; (2) immerse students as senior management of MTech to substantiate the best digital innovation strategy to adopt in order to disrupt its industry; and (3) expose students to the challenges of driving the adoption of such digital innovation in the market. It is hoped that the case can inspire students to become effective digital innovation entrepreneurs.