Persuasive Technologies for Sustainable Urban Mobility

TL;DR

This paper reviews persuasive technologies aimed at promoting sustainable urban mobility, analyzing existing approaches, strategies, and pilot studies, emphasizing personalization and context-awareness for effective behavior change.

Contribution

It systematically classifies persuasive strategies, evaluates pilot study results, and highlights the importance of personalization and context-awareness in designing effective sustainable mobility interventions.

Findings

Personalization enhances effectiveness of persuasive systems.

Context-aware interventions can increase sustainable choices.

Pilot studies show promising behavior change results.

Abstract

In recent years, the persuasive interventions for inducing sustainable urban mobility behaviours has become a very active research field. This review paper systematically analyses existing approaches and prototype systems and describes and classifies the persuasive strategies used for changing behaviour in the domain of transport. It also studies the results and recommendations derived from pilot studies, and as a result of this analysis highlights the need for personalizing and tailoring persuasive technology to various user characteristics. We also discuss the possible role of context-aware persuasive systems for increasing the number of sustainable choices. Finally, recommendations for future investigations on scholarly persuasive systems are proposed.