Differential activation patterns in the same brain region led to opposite emotional states
Kazuhisa Shibata, Takeo Watanabe, Mitsuo Kawato, Yuka Sasaki

TL;DR
This study demonstrates that different neural activation patterns within the same brain region can causally influence opposite emotional states, emphasizing the importance of activation patterns over average activation in understanding brain functions.
Contribution
It introduces a multi-voxel pattern induction method showing that activation patterns in the cingulate cortex determine emotional states and preferences, not just average activation levels.
Findings
Different activation patterns in the CC induce opposite facial preferences.
Average activation levels are less predictive of emotional states.
Activation patterns causally influence emotional preferences.
Abstract
In human studies, how averaged activation in a brain region relates to human behavior has been extensively investigated. This approach has led to the finding that positive and negative facial preferences are represented by different brain regions. However, using a multi-voxel pattern induction method we found that different patterns of neural activations within the cingulate cortex (CC) play roles in representing opposite emotional states. In the present study, while neutrally-preferred faces were presented, activation patterns in the CC that corresponded to higher (or lower) preference were repeatedly induced by the pattern induction method. As a result, previously neutrally-preferred faces became more (or less) preferred. We conclude that a different activation pattern in the CC, rather than averaged activation in a different area, represents and causally determines positive or…
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