Whats in a Country Name - Twitter Hashtag Analysis of #singapore

TL;DR

This study analyzes the usage of #singapore hashtag on Twitter, revealing its role in local news, events, and location sharing, with distinct patterns among different user groups and content types.

Contribution

It provides a detailed analysis of commonplace location hashtags, highlighting their non-conversational nature and usage patterns across user types and content.

Findings

Hashtag used mainly for local events and news

Users sharing from social media platforms use hashtag more prominently

News agencies and celebrities utilize the hashtag more than individuals

Abstract

Twitter as a micro-blogging platform rose to instant fame mainly due to its minimalist features that allow seamless communication between users. As the conversations grew thick and faster, a placeholder feature called as Hashtags became important as it captured the themes behind the tweets. Prior studies have investigated the conversation dynamics, inter-play with other media platforms and communication patterns between users for specific event-based hashtags such as the #Occupy movement. Commonplace hashtags which are used on a daily basis have been largely ignored due to their seemingly innocuous presence in tweets and also due to the lack of connection with real-world events. However, it can be postulated that utility of these hashtags is the main reason behind their continued usage. This study is aimed at understanding the rationale behind the usage of a particular type of commonplace hashtags - location hashtags such as country and city name hashtags. Tweets with the hashtag #singapore were extracted for one week duration. Manual and automatic tweet classification was performed along with social network analysis, to identify the underlying themes. Seven themes were identified. Findings indicate that the hashtag is prominent in tweets about local events, local news, users current location and landmark related information sharing. Users who share content from social media sites such as Instagram make use of the hashtag in a more prominent way when compared to users who post textual content. News agencies, commercial bodies and celebrities make use of the hashtag more than common individuals. Overall, the results show the non-conversational nature of the hashtag. The findings are to be validated with other country names and cross-validated with hashtag data from other social media platforms.