Astronom\'ia al Aire: Media Convergence in Astronomy & Astrophysics
Luis A. N\'u\~nez, H\'ector Rago

TL;DR
This paper discusses an outreach initiative that combines traditional and digital media to promote astronomy education among Spanish speakers in Latin America, showing promising early results.
Contribution
It introduces a novel media convergence approach for astronomy outreach tailored to Latin American audiences, integrating multiple platforms for science communication.
Findings
Successful preliminary outreach results
Enhanced science education environments
Effective use of diverse media channels
Abstract
We describe the experience of running an Astrophysics outreach initiative involving traditional mass media like radio broadcast and new digital media like blog, microblogging and internet video channel. Some very successful preliminary results are also presented. This unique experience is helping to create new science informal education environments for Spanish speaking people in Latin America.
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Taxonomy
TopicsCommunication and COVID-19 Impact · Radio, Podcasts, and Digital Media · Media and Digital Communication
