Astronom\'ia al Aire: Media Convergence in Astronomy & Astrophysics

TL;DR

This paper discusses an outreach initiative that combines traditional and digital media to promote astronomy education among Spanish speakers in Latin America, showing promising early results.

Contribution

It introduces a novel media convergence approach for astronomy outreach tailored to Latin American audiences, integrating multiple platforms for science communication.

Findings

Successful preliminary outreach results

Enhanced science education environments

Effective use of diverse media channels

Abstract

We describe the experience of running an Astrophysics outreach initiative involving traditional mass media like radio broadcast and new digital media like blog, microblogging and internet video channel. Some very successful preliminary results are also presented. This unique experience is helping to create new science informal education environments for Spanish speaking people in Latin America.