Study of Monetization as a Way of Motivating Freemium Service Users

TL;DR

This study investigates how implementing monetization in a freemium educational platform influences user behavior and growth, showing that monetization can significantly boost user acquisition metrics.

Contribution

It provides empirical evidence that monetization strategies can enhance user growth and engagement in freemium online educational services.

Findings

Weekly $K$-factor doubled after monetization

Monetization led to viral growth mechanisms

User base growth increased significantly

Abstract

The paper describes user behavior as a result of introducing monetization in the freemium educational online platform. Monetization resulted in alternative system growth mechanisms causing viral increase in the number of users. System metrics in terms of the $K$-factor was utilized as an indicator of the system user base growth. The weekly $K$-factor doubled as a result of monetization introduction.