Euskahaldun: Euskararen Aldeko Martxa Baten Sare Sozialetako Islaren Bilketa eta Analisia

TL;DR

This study analyzes social media activity related to a Basque language event, highlighting how official accounts and media influence information dissemination and community engagement.

Contribution

It introduces a methodology for collecting and analyzing Basque-language social media content during a cultural event, filling a research gap in this linguistic context.

Findings

Eventful moments cause tweet activity spikes

Official accounts increase event visibility

Journalists and news outlets facilitate information diffusion

Abstract

This work is motivated by the dearth of research that deals with social media content created from the Basque Country or written in Basque language. While social fingerprints during events have been analysed in numerous other locations and languages, this article aims to fill this gap so as to initiate a much-needed research area within the Basque scientific community. To this end, we describe the methodology we followed to collect tweets posted during the quintessential exhibition race in support of the Basque language. We also present the results of the analysis of these tweets. Our analysis shows that the most eventful moments lead to spikes in tweeting activity, producing more tweets. Furthermore, we emphasize the importance of having an official account for the event in question, which helps improve the visibility of the event in the social network as well as the dissemination of information to the Basque community. Along with the official account, journalists and news organisations play a crucial role in the diffusion of information.