Uncovering Mass Generation Through Higgs Flavor Violation
Wolfgang Altmannshofer, Stefania Gori, Alexander L. Kagan, Luca, Silvestrini, Jure Zupan

TL;DR
This paper explores how Higgs flavor violation could indicate new sources of electroweak symmetry breaking, with models predicting observable flavor-violating decays and deviations in Yukawa couplings, challenging the Standard Model.
Contribution
It proposes novel models where flavor violation arises from new EWSB sources, explaining potential Higgs decay anomalies and predicting measurable flavor-violating processes.
Findings
Higgs flavor violation can be explained by new EWSB sources.
Predicted large deviations in lepton and quark Yukawa couplings.
Enhanced B_s --> tau mu decay rate compared to SM.
Abstract
A discovery of the flavor violating decay h --> tau mu at the LHC would require extra sources of electroweak symmetry breaking (EWSB) beyond the Higgs in order to reconcile it with the bounds from tau --> mu gamma, barring fine-tuned cancellations. In fact, an h --> tau mu decay rate at a level indicated by the CMS measurement is easily realized if the muon and electron masses are due to a new source of EWSB, while the tau mass is due to the Higgs. We illustrate this with two examples: a two Higgs doublet model, and a model in which the Higgs is partially composite, with EWSB triggered by a technicolor sector. The 1st and 2nd generation quark masses and CKM mixing can also be assigned to the new EWSB source. Large deviations in the flavor diagonal lepton and quark Higgs Yukawa couplings are generic. If the muon mass is due to a rank 1 mass matrix contribution, a novel Yukawa coupling…
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