A Review On The Strategic Use Of IT Applications In Achieving And Sustaining Competitive Advantage

TL;DR

This paper reviews how various IT applications can be strategically utilized by businesses to gain and sustain competitive advantages in the global marketplace, emphasizing the role of IT in conjunction with human resources.

Contribution

It provides a comprehensive review of the strategic use of IT applications for competitive advantage, integrating empirical insights and emphasizing human resource synergy.

Findings

IT applications enhance competitive advantage when combined with human resources

Strategic IT use can provide companies with advantages over global competitive forces

The review highlights various IT strategies for sustained market competitiveness

Abstract

Information Technology applications are growing significantly fast for the past decade. Many Business organizations with emphasize on IT applications are trying to gain competitive advantages. Empirical studies also demonstrate that IT increases competitive advantage when it acts with human resources. In this paper we analyzed and review how various IT applications can be utilized to to provide a company with strategic advantages over the global marketplace competitive forces.