Core-competitive Auctions

TL;DR

This paper introduces the concept of core-competitive auctions to improve revenue in settings where traditional VCG auctions underperform, and designs auctions with provable competitive guarantees for the Text-and-Image ad setting.

Contribution

It defines core-competitive auctions and provides the first algorithms with provable revenue guarantees in the Text-and-Image setting.

Findings

An $O(\ln \ln k)$ randomized auction is core-competitive.

An $O(\sqrt{\ln k})$ deterministic auction is also core-competitive.

Both auction guarantees are proven to be tight.

Abstract

One of the major drawbacks of the celebrated VCG auction is its low (or zero) revenue even when the agents have high value for the goods and a {\em competitive} outcome could have generated a significant revenue. A competitive outcome is one for which it is impossible for the seller and a subset of buyers to `block' the auction by defecting and negotiating an outcome with higher payoffs for themselves. This corresponds to the well-known concept of {\em core} in cooperative game theory. In particular, VCG revenue is known to be not competitive when the goods being sold have complementarities. A bottleneck here is an impossibility result showing that there is no auction that simultaneously achieves competitive prices (a core outcome) and incentive-compatibility. In this paper we try to overcome the above impossibility result by asking the following natural question: is it possible to design an incentive-compatible auction whose revenue is comparable (even if less) to a competitive outcome? Towards this, we define a notion of {\em core-competitive} auctions. We say that an incentive-compatible auction is $\alpha$-core-competitive if its revenue is at least $1/\alpha$ fraction of the minimum revenue of a core-outcome. We study the Text-and-Image setting. In this setting, there is an ad slot which can be filled with either a single image ad or $k$ text ads. We design an $O(\ln \ln k)$ core-competitive randomized auction and an $O(\sqrt{\ln(k)})$ competitive deterministic auction for the Text-and-Image setting. We also show that both factors are tight.