Network Internet-communications as an instrument of marketing
Mikhail Kaluzhsky, Valery Karpov

TL;DR
This paper explores how Internet communications serve as a modern marketing tool, analyzing their features, classifications, and potential applications in promoting goods within the evolving digital landscape.
Contribution
It provides a classification and analysis of Internet-communications as a marketing instrument, highlighting their role and potential in contemporary marketing strategies.
Findings
Internet technologies have transformed social communications into marketing tools.
Classification of network Internet-communications for marketing purposes.
Analysis of possibilities for using Internet-communications in marketing environments.
Abstract
The article is about the features of application of network Internet-communications for advancement of the goods. Wide development of Internet technologies has transformed social communications into the independent tool of marketing. Authors classify and analyze possibilities of use of network Internet-communications in the marketing environment.
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Taxonomy
TopicsMarketing and Advertising Strategies
