Dropshipping - alternative infrastructure of sales and promotion

TL;DR

This paper explores how the virtual environment in e-commerce and network economy is transforming marketing theory and practice, emphasizing internet marketing as a distinct form of communication.

Contribution

It presents a new perspective on the transformation of marketing due to virtual environments, highlighting changes in methods, priorities, and structure.

Findings

Virtual environment alters marketing methods and priorities

Internet marketing emerges as an independent communication form

Theoretical frameworks of marketing are evolving with e-commerce

Abstract

An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also the theory of marketing.