Marketing features of dropshipping in system of e-commerce

TL;DR

This paper explores the marketing features and mechanisms of dropshipping within e-commerce, analyzing its development in the USA, China, and Russia to understand its role in the network economy.

Contribution

It provides a comparative analysis of dropshipping's institutional development across three major countries, highlighting its significance in modern e-commerce marketing.

Findings

Dropshipping is a key marketing tool in e-commerce.

It has distinct institutional development paths in the USA, China, and Russia.

Dropshipping's role is evolving within the network economy.

Abstract

Today dropshipping wins the Internet promptly and transformed to one of the basic tools of marketing in e-commerce. Marketing features, mechanisms and value dropshipping in the conditions of network economy of the XXI century reveal in article. The author carries out the comparative analysis of institutional development dropshipping in the USA, China and Russia.