The Routing of Complex Contagion in Kleinberg's Small-World Networks
Wei Chen, Qiang Li, Xiaoming Sun, Jialin Zhang

TL;DR
This paper investigates the difficulty of routing complex contagion in Kleinberg's small-world networks, showing that decentralized routing times grow polynomially with network size, unlike the more efficient simple contagion.
Contribution
It introduces the concept of complex routing in small-world networks and analyzes its routing time, revealing fundamental differences from simple contagion and complex diffusion.
Findings
Routing time is polynomial in network size for all lpha, both in expectation and with high probability.
Complex routing is significantly harder than complex diffusion, with exponential differences in routing times.
For lpha=2, simple contagion has polylogarithmic routing time, contrasting with complex contagion.
Abstract
In Kleinberg's small-world network model, strong ties are modeled as deterministic edges in the underlying base grid and weak ties are modeled as random edges connecting remote nodes. The probability of connecting a node with node through a weak tie is proportional to , where is the grid distance between and and is the parameter of the model. Complex contagion refers to the propagation mechanism in a network where each node is activated only after neighbors of the node are activated. In this paper, we propose the concept of routing of complex contagion (or complex routing), where we can activate one node at one time step with the goal of activating the targeted node in the end. We consider decentralized routing scheme where only the weak ties from the activated nodes are revealed. We study the routing time of complex…
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Taxonomy
TopicsComplex Network Analysis Techniques · Opinion Dynamics and Social Influence · Stochastic processes and statistical mechanics
