Exploring Hierarchies in Online Social Networks

TL;DR

This paper introduces a novel method for extracting social hierarchies from online social networks by modeling them as DAGs, using a two-phase algorithm to efficiently remove cycles and reveal hierarchical structures.

Contribution

We propose a new two-phase algorithm, Greedy-&-Refine, for efficiently finding the maximum Eulerian subgraph to uncover social hierarchies in networks.

Findings

Algorithm is at least 100 times faster than baseline.

Effective in extracting hierarchical structures from real-world data.

High-quality solutions with strong theoretical bounds.

Abstract

Social hierarchy (i.e., pyramid structure of societies) is a fundamental concept in sociology and social network analysis. The importance of social hierarchy in a social network is that the topological structure of the social hierarchy is essential in both shaping the nature of social interactions between individuals and unfolding the structure of the social networks. The social hierarchy found in a social network can be utilized to improve the accuracy of link prediction, provide better query results, rank web pages, and study information flow and spread in complex networks. In this paper, we model a social network as a directed graph G, and consider the social hierarchy as DAG (directed acyclic graph) of G, denoted as GD. By DAG, all the vertices in G can be partitioned into different levels, the vertices at the same level represent a disjoint group in the social hierarchy, and all the edges in DAG follow one direction. The main issue we study in this paper is how to find DAG GD in G. The approach we take is to find GD by removing all possible cycles from G such that G = U(G) + GD where U(G) is a maximum Eulerian subgraph which contains all possible cycles. We give the reasons for doing so, investigate the properties of GD found, and discuss the applications. In addition, we develop a novel two-phase algorithm, called Greedy-&-Refine, which greedily computes an Eulerian subgraph and then refines this greedy solution to find the maximum Eulerian subgraph. We give a bound between the greedy solution and the optimal. The quality of our greedy approach is high. We conduct comprehensive experimental studies over 14 real-world datasets. The results show that our algorithms are at least two orders of magnitude faster than the baseline algorithm.