User involvement in the partner program of the educational social network

TL;DR

This paper explores methods to increase user participation in a social network's partner program through viral mechanics, interface design, and motivation strategies, analyzing their impact on system growth using viral K-factor metrics.

Contribution

It introduces specific interface implementations and viral mechanics aimed at boosting user involvement in the partner program, with empirical assessment of their effectiveness.

Findings

Viral mechanics can significantly influence user engagement.

Interface design impacts the success of viral growth strategies.

Growth outcomes vary depending on motivation and implementation.

Abstract

The paper describes experiments to attract active online system users to the partner program. The objective is to grow the number of users by involving existing system users in viral mechanics. Several examples of user motivation are given, along with the specific interface implementations and viral mechanics. Viral K-factor was used as the metrics for the resulting system growth assessment. Specific examples show both positive and negative outcomes. Growth of the target system parameters is discussed.