Indonesian's presidential social media campaigns

TL;DR

This paper analyzes the use of social media platforms like Facebook and Twitter in Indonesian presidential campaigns, highlighting platform popularity, candidate engagement, and demographic trends during the 2014 election.

Contribution

It provides an empirical analysis of social media usage patterns by presidential candidates and voters in Indonesia during the 2014 election.

Findings

Facebook is the most widely used social media for campaigns.

Prabowo has the most Facebook fans.

Joko Widodo has the most Twitter followers.

Abstract

Social media has been used for political campaigns of presidential candidates in a number of democratic countries, including Indonesia.The candidates for president and vice president have been following the latest trends in the virtual world by using social media such as: 1) Facebook, and 2) Twitter.The author's continuing research with a focus on the popularity of candidates for president and vice president of the Indonesian presidential election in July 9, 2014.The authors found that Facebook remains a social media most widely used in Indonesia for presidential campaigns. Prabowo secured the most number of fans on Facebook. While Joko Widodo secured the most number of followers on Twitter.Facebook users is dominated by the user in the age range 18-24 years, and most cities are using Facebook is Jakarta.