Leading the field: Fortune favors the bold in Thurstonian choice models
Steven N. Evans, Ronald L. Rivest, Philip B. Stark

TL;DR
This paper explores the probability that smaller samples or items with certain distributions are more likely to have higher means or be preferred, challenging intuitive assumptions and extending Thurstonian choice models.
Contribution
It provides new theoretical results showing conditions under which smaller samples or certain items are more likely to be favored in stochastic choice models, including a generalization of Thurstone's Law.
Findings
Small samples can have higher means more often than expected.
In certain distributions, the smallest sample is most likely to have the highest mean.
Preferences in generalized Thurstone models can follow specific probability orderings.
Abstract
Schools with the highest average student performance are often the smallest schools; localities with the highest rates of some cancers are frequently small and the effects observed in clinical trials are likely to be largest for the smallest numbers of subjects. Informal explanations of this "small-schools phenomenon" point to the fact that the sample means of smaller samples have higher variances. But this cannot be a complete explanation: If we draw two samples from a diffuse distribution that is symmetric about some point, then the chance that the smaller sample has larger mean is 50\%. A particular consequence of results proved below is that if one draws three or more samples of different sizes from the same normal distribution, then the sample mean of the smallest sample is most likely to be highest, the sample mean of the second smallest sample is second most likely to be highest,…
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