Social Media Impact on Website Ranking

TL;DR

This paper discusses how social media optimization (SMO) influences search engine rankings and traffic, highlighting techniques and the growing importance of social signals in SEO strategies.

Contribution

It provides an overview of SMO techniques and emphasizes its increasing role in improving website ranking through social media influence.

Findings

SMO techniques include RSS feeds, social news, and bookmarking sites.

Social media signals are increasingly used by search engines for ranking.

SMO helps generate website traffic and enhances online presence.

Abstract

Internet is fast becoming critically important to commerce, industry and individuals. Search Engine (SE) is the most vital component for communication network and also used for discover information for users or people. Search engine optimization (SEO) is the process that is mostly used to increasing traffic from free, organic or natural listings on search engines and also helps to increase website ranking. It includes techniques like link building, directory submission, classified submission etc. but SMO, on the other hand, is the process of promoting your website on social media platforms. It includes techniques like RSS feeds, social news and bookmarking sites, video and blogging sites, as well as social networking sites, such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram etc.Social media optimization is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks to rank pages in the search engine result pages. Since it is more difficult to tip the influence the search engines in this way. Social Media Optimization (SMO) may also use to generate traffic on a website, promote your business at the center of social marketing place and increase ranking.