Global Internet-based Crisis Communication: A case Study on SARS

TL;DR

This paper examines the role of an intelligent agent software robot within a crisis communication portal to improve dissemination of SARS-related alerts via multiple digital channels.

Contribution

It introduces a novel integration of intelligent agent technology into crisis communication systems to enhance alert delivery efficiency.

Findings

Effective dissemination of SARS information via email, SMS, MMS, and GPRS.

Demonstrates the potential of intelligent agents in crisis communication.

Highlights the importance of timely information during health crises.

Abstract

Crisis Communication is an effective communication mechanism in the world. The outbreak of the SARS disease and the way information on it was disseminated has illustrated the importance of effective and efficient crisis communication management. Consequently, we would like to highlight the viability of incorporating an intelligent agent software robot into a crisis communication portal (CCNet) to send the alert news to subscribed users via email and others mobile services such as SMS, MMS and GPRS.