The architecture of innovation: Tracking face-to-face interactions with ubicomp technologies
Chlo\"e Brown, Christos Efstratiou, Ilias Leontiadis, Daniele Quercia,, Cecilia Mascolo, James Scott, Peter Key

TL;DR
This study uses wearable sensing devices to objectively measure how different building layouts influence face-to-face social interactions within an organization, highlighting the impact of physical space on communication and collaboration.
Contribution
It introduces a novel approach employing wireless RFID sensors to analyze the effect of spatial design on social interactions in workplaces, combining physical and organizational factors.
Findings
Building layout significantly affects face-to-face interaction patterns.
Ubiquitous sensing technology can effectively capture social behavior changes.
Physical environment influences organizational communication dynamics.
Abstract
The layouts of the buildings we live in shape our everyday lives. In office environments, building spaces affect employees' communication, which is crucial for productivity and innovation. However, accurate measurement of how spatial layouts affect interactions is a major challenge and traditional techniques may not give an objective view.We measure the impact of building spaces on social interactions using wearable sensing devices. We study a single organization that moved between two different buildings, affording a unique opportunity to examine how space alone can affect interactions. The analysis is based on two large scale deployments of wireless sensing technologies: short-range, lightweight RFID tags capable of detecting face-to-face interactions. We analyze the traces to study the impact of the building change on social behavior, which represents a first example of using…
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Taxonomy
TopicsComplex Network Analysis Techniques · Digital Marketing and Social Media · Personal Information Management and User Behavior
