Mobile Services and Network Proximity
Dmitry Namiot, Manfred Sneps-Sneppe

TL;DR
This paper explores the use of Wi-Fi network proximity to develop context-aware mobile services, including proximity marketing, by providing customized data and enhancing ubiquitous computing applications.
Contribution
It introduces a unified platform leveraging Wi-Fi proximity for various mobile services, focusing on practical deployment in context-aware and ubiquitous computing environments.
Findings
Effective Wi-Fi proximity-based mobile services demonstrated
Proximity marketing as a key application example
Platform supports discovery and customized information delivery
Abstract
This paper discusses several practical use cases for deploying network proximity in mobile services. Our research presents here mobile services oriented for either discovering new data for mobile subscribers or for delivering some customized information to them. All applications share the same approach and use the common platform, based on the Wi-Fi proximity. The typical deployment areas for our approach are context-aware services and ubiquitous computing applications. Our own examples include proximity marketing as the model use case.
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Taxonomy
TopicsContext-Aware Activity Recognition Systems · Human Mobility and Location-Based Analysis · Indoor and Outdoor Localization Technologies
