Mobile Services and Network Proximity

TL;DR

This paper explores the use of Wi-Fi network proximity to develop context-aware mobile services, including proximity marketing, by providing customized data and enhancing ubiquitous computing applications.

Contribution

It introduces a unified platform leveraging Wi-Fi proximity for various mobile services, focusing on practical deployment in context-aware and ubiquitous computing environments.

Findings

Effective Wi-Fi proximity-based mobile services demonstrated

Proximity marketing as a key application example

Platform supports discovery and customized information delivery

Abstract

This paper discusses several practical use cases for deploying network proximity in mobile services. Our research presents here mobile services oriented for either discovering new data for mobile subscribers or for delivering some customized information to them. All applications share the same approach and use the common platform, based on the Wi-Fi proximity. The typical deployment areas for our approach are context-aware services and ubiquitous computing applications. Our own examples include proximity marketing as the model use case.