A Peep on the Interplays between Online Video Websites and Online Social Networks
Junzhou Zhao, Pinghui Wang, Jing Tao, Xiaobo Ma, Xiaohong Guan

TL;DR
This paper empirically studies how online video websites and social networks interact, revealing factors influencing video sharing, the impact of video popularity across platforms, and traffic contributions from OSNs.
Contribution
It provides a comprehensive empirical analysis of the interplay between online video websites and social networks using diverse data sources, highlighting key influencing factors and traffic patterns.
Findings
Video sharing is affected by multiple factors.
Video popularity in one platform influences its popularity in others.
OSNs account for 25% of video traffic, with 10% of flows related to OSNs.
Abstract
Many online video websites provide the shortcut links to facilitate the video sharing to other websites especially to the online social networks (OSNs). Such video sharing behavior greatly changes the interplays between the two types of websites. For example, users in OSNs may watch and re-share videos shared by their friends from online video websites, and this can also boost the popularity of videos in online video websites and attract more people to watch and share them. Characterizing these interplays can provide great insights for understanding the relationships among online video websites, OSNs, ISPs and so on. In this paper we conduct empirical experiments to study the interplays between video sharing websites and OSNs using three totally different data sources: online video websites, OSNs, and campus network traffic. We find that, a) there are many factors that can affect the…
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Taxonomy
TopicsCaching and Content Delivery · Complex Network Analysis Techniques · Peer-to-Peer Network Technologies
