Flavor-phenomenology of two-Higgs-doublet models with generic Yukawa structure
Andreas Crivellin, Ahmet Kokulu, Christoph Greub

TL;DR
This paper investigates flavor physics in a two-Higgs-doublet model with generic Yukawa couplings, constraining parameters through various flavor observables and exploring potential deviations from the Standard Model in B meson decays.
Contribution
It provides a comprehensive analysis of flavor constraints on the 2HDM with generic Yukawa structure, identifying which Yukawa couplings are tightly constrained and how they affect flavor observables.
Findings
Most off-diagonal Yukawa couplings are tightly constrained by flavor data.
Unconstrained couplings ^u_{32,31} can significantly affect B decay processes.
Deviations from SM predictions in B, B, and B decays can be explained by certain Yukawa couplings.
Abstract
We perform an extensive study of flavor observables in a 2HDM with generic Yukawa structure (the decoupling limit of the MSSM). We examine the effects in flavor physics and constrain the model both from tree-level processes and loop-observables. The free parameters of the model are the heavy Higgs mass, tan(\beta) and the "non-holomorphic" Yukawa couplings \epsilon^f_ij (f=u,d,\ell). In our analysis we constrain the elements \epsilon^f_ij in various ways: In a first step we give order of magnitude constraints on \epsilon^f_ij from 't Hooft's naturalness criterion. Then we constrain the Yukawa structure of the type-III 2HDM from tree-level FCNC processes (B_s,d->\mu^+\mu^-, \tau^-->\mu^-\mu^+\mu^-, etc.) and observe that all flavor off-diagonal elements except \epsilon^u_32,31 and \epsilon^u_23,13 must be very small in order to satisfy the experimental bounds. In a third step, we…
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