A legal perspective of E-business and E-marketing for small and medium enterprises

TL;DR

This paper discusses the legal and ethical challenges faced by small and medium enterprises in e-business and e-marketing, proposing a comprehensive approach to legal risk management and regulatory compliance.

Contribution

It introduces a novel approach to promote legal risk management culture in organizations by revising regulations and implementing risk mitigation strategies.

Findings

Revised regulations improve legal compliance in e-business.

Educating employees enhances risk management effectiveness.

Monitoring and rewarding compliance fosters organizational adherence.

Abstract

Electronic businesses are witnessing enormous growth as more and more people are switching to online platforms. The widespread use of Internet has opened new channels to operate trade for many businesses. Also electronic marketing has become a proven channel of passing on the word to the customers. Legal and ethical issues quickly become an area of concern. In this research recommendations are made to harmonize IT and Internet Laws. A novel approach is proposed to promote legal risk management culture in organizations. It begins with revising current state of regulations surrounding eBusinesses and electronic marketing. The proposed approach offers risk management by considering risk mitigation strategy, educating people and use of information technology. Monitoring compliance requirements are met by reviewing the latest changes in regulations and rewarding the employees who ensures the successful implementation of the strategy.