On Influence, Stable Behavior, and the Most Influential Individuals in Networks: A Game-Theoretic Approach

TL;DR

This paper introduces influence games, a game-theoretic model for influence in networks, providing algorithms to identify influential individuals and analyzing stable outcomes using Nash equilibrium concepts.

Contribution

It develops a formal game-theoretic framework for influence in networks, including algorithms for influence maximization and stability analysis.

Findings

Complexity characterizations of influence game problems

Efficient algorithms for special cases and heuristics for hard cases

Approximation algorithms with guarantees for influence maximization

Abstract

We introduce a new approach to the study of influence in strategic settings where the action of an individual depends on that of others in a network-structured way. We propose \emph{influence games} as a \emph{game-theoretic} model of the behavior of a large but finite networked population. Influence games allow \emph{both} positive and negative \emph{influence factors}, permitting reversals in behavioral choices. We embrace \emph{pure-strategy Nash equilibrium (PSNE)}, an important solution concept in non-cooperative game theory, to formally define the \emph{stable outcomes} of an influence game and to predict potential outcomes without explicitly considering intricate dynamics. We address an important problem in network influence, the identification of the \emph{most influential individuals}, and approach it algorithmically using PSNE computation. \emph{Computationally}, we provide (a) complexity characterizations of various problems on influence games; (b) efficient algorithms for several special cases and heuristics for hard cases; and (c) approximation algorithms, with provable guarantees, for the problem of identifying the most influential individuals. \emph{Experimentally}, we evaluate our approach using both synthetic influence games as well as several real-world settings of general interest, each corresponding to a separate branch of the U.S. Government. \emph{Mathematically,} we connect influence games to important game-theoretic models: \emph{potential and polymatrix games}.