In Love With a Robot: the Dawn of Machine-To-Machine Marketing

TL;DR

This paper discusses the rise of AI tools in everyday life, highlighting their growing sophistication, accessibility, and market presence, and explores implications for machine-to-machine marketing.

Contribution

It provides an analysis of the evolving landscape of AI tools and their impact on marketing strategies and consumer interactions.

Findings

AI tools are becoming more sophisticated and widely available.

Market penetration of AI is increasing across various sectors.

AI's role in daily decision-making is expanding.

Abstract

The article looks at mass market artificial intelligence tools in the context of their ever-growing sophistication, availability and market penetration. The subject is especially relevant today for these exact reasons - if a few years ago AI was the subject of high tech research and science fiction novels, today, we increasingly rely on cloud robotics to cater to our daily needs - to trade stock, predict weather, manage diaries, find friends and buy presents online.