Consumers behavior of Portuguese wine

TL;DR

This study analyzes Portuguese wine consumer behavior using econometric panel data methods, revealing linear patterns in demand across regions, wine types, and consumption forms based on 2008-2009 data.

Contribution

It applies econometric panel data techniques to Portuguese wine consumption data, providing new insights into demand patterns across regions and consumption types.

Findings

Identified linear demand regularities in Portuguese wine consumption.

Demand varies by region, wine type, and consumption form.

Provides empirical demand equations for Portuguese wine market.

Abstract

There are few papers about the consumption pattern of the Portuguese wine, using econometrics techniques. This work, pretend to analyze the consumers behavior of the wine produced in Portugal, determining the demand equation with panel data methods. There were used statistical data available in the Alentejo Regional Winegrowing Commission (CVRA) website. These data were obtained from a study about the market analysis, made, in 2009, by the A.C. Nielsen. The data are disaggregated by region and type of wine (Doc Verde+Regional Minho, Doc Regiao do Douro+Regional Terras Durienses, Doc Regiao da Bairrada+Regional Beiras, Doc Regiao do Dao+Regional Beiras, Doc da Regiao de Lisboa+Regional de Lisboa, Doc da Regiao do Tejo+Regional do Tejo, Doc da Regiao de Setubal+Regional Terras do Sado, Doc Alentejo+Regional Alentejano e Doc da Regiao do Algarve+Regional do Algarve), year (2008 and 2009) and by form of consumption (take home, direct consumption and discount). This work found some linear regularity in the consumers behavior of the Portuguese wine.