Semantic Web Techniques for Yellow Page Service Providers

TL;DR

This paper proposes a distributed, ontology-based semantic web system for yellow page services that enhances scalability, user contribution, and geo-spatial reasoning, demonstrated through a prototype using Jena and SPARQL extensions.

Contribution

It introduces a scalable, distributed architecture for yellow page services utilizing ontologies, reasoning, and geo-spatial data, with a prototype implementation and user feedback analysis.

Findings

Prototype successfully implemented with Jena and geo-spatial SPARQL extensions.

User testing provided positive structured feedback on usability.

System effectively supports distributed search and vendor-independent standards.

Abstract

Use of web pages providing unstructured information poses variety of problems to the user, such as use of arbitrary formats, unsuitability for machine processing and likely incompleteness of information. Structured data alleviates these problems but we require more. Very often yellow page systems are implemented using a centralized database. In some cases, human intermediaries accessible over the phone network examine a centralized database and use their reasoning ability to deal with the user's need for information. Scaling up such systems is difficult. This paper explores an alternative - a highly distributed system design meeting a variety of needs - considerably reducing efforts required at a central organization, enabling large numbers of vendors to enter information about their own products and services, enabling end-users to contribute information such as their own ratings, using an ontology to describe each domain of application in a flexible manner for uses foreseen and unforeseen, enabling distributed search and mash-ups, use of vendor independent standards, using reasoning to find the best matches to a given query, geo-spatial reasoning and a simple, interactive, mobile application/interface. We give importance to geo-spatial information and mobile applications because of the very wide-spread use of mobile phones and their inherent ability to provide some information about the current location of the user. We have created a prototype using the Jena Toolkit and geo-spatial extensions to SPARQL. We have tested this prototype by asking a group of typical users to use it and to provide structured feedback. We have summarized this feedback in the paper. We believe that the technology can be applied in many contexts in addition to yellow page systems.