The Effectiveness of Virtual R&D Teams in SMEs: Experiences of Malaysian SMEs

TL;DR

This study investigates how virtual R&D teams impact the growth and performance of Malaysian SMEs, highlighting key advantages and strategies for effective new product development in a virtual environment.

Contribution

It provides empirical insights into the effectiveness of virtual R&D teams in Malaysian SMEs, identifying critical themes and recommendations for enhancing NPD processes.

Findings

Four main themes on virtual team effectiveness identified

Virtual R&D teams contribute to SME growth and performance

Key strategies improve new product development efficiency

Abstract

The number of small and medium enterprises (SMEs), especially those involved with research and development (R&D) programs and employed virtual teams to create the greatest competitive advantage from limited labor are increasing. Global and localized virtual R&D teams are believed to have high potential for the growth of SMEs. Due to the fast-growing complexity of new products coupled with new emerging opportunities of virtual teams, a collaborative approach is believed to be the future trend. This research explores the effectiveness of virtuality in SMEs' virtual R&D teams. Online questionnaires were emailed to Malaysian manufacturing SMEs and 74 usable questionnaires were received, representing a 20.8 percent return rate. In order to avoid biases which may result from pre-suggested answers, a series of open-ended questions were retrieved from the experts. This study was focused on analyzing an open-ended question, whereby four main themes were extracted from the experts' recommendations regarding the effectiveness of virtual teams for the growth and performance of SMEs. The findings of this study would be useful to product design managers of SMEs in order to realize the key advantages and significance of virtual R&D teams during the new product development (NPD) process. This in turn, leads to increased effectiveness in new product development's procedure.