Revisiting Theories with Enhanced Higgs Couplings to Weak Gauge Bosons
Spencer Chang, Christopher A. Newby, Nirmal Raj, Chaowaroj Wanotayaroj

TL;DR
This paper explores theories with enhanced Higgs couplings to gauge bosons, focusing on the Georgi-Machacek model and its variants, analyzing the phenomenology of associated scalar partners and their experimental signatures.
Contribution
It provides a detailed phenomenological analysis of Higgs sector extensions with enhanced gauge couplings, including potential experimental search strategies for new scalar states.
Findings
Partner scalars can have enhanced, suppressed, or fermiophilic couplings.
Heavy partner scalars (>600 GeV) may decay into Higgs pairs.
Loop effects of scalars can reduce Higgs to photon decay rate.
Abstract
Based on recent LHC Higgs analyses and in anticipation of future results we revisit theories where Higgs bosons can couple to weak gauge bosons with enhanced strength relative to the Standard Model value. Specifically, we look at the Georgi-Machacek model and its generalizations where higher "spin" representations of SU(2)_L break electroweak symmetry while maintaining custodial SU(2). In these theories, there is not only a Higgs-like boson but partner Higgs scalars transforming under representations of custodial SU(2), leading to a rich phenomenology. These theories serve as a consistent theoretical and experimental framework to explain enhanced couplings to gauge bosons, including fermiophobic Higgses. We focus on the phenomenology of a neutral scalar partner to the Higgs, which is determined once the Higgs couplings are specified. Depending on the parameter space, this partner could…
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